Kerala High Court Guidelines: There has been a lot of discussion going on for a long time regarding the impact of negative movie reviews on the box office collection of the film. In this era of social media, negative and positive reviews start appearing within just a few hours of the film’s release. Keeping the negative reviews in mind, new strict guidelines have been issued by the Kerala High Court.
Kerala High Court Guidelines: Reviews written for a film have a great impact on its collection. There is a debate going on about this for a long time. In this era of social media, you get to know the story of a film with the help of reviews sitting at home, many times the negative reviews written about the film have a deep impact on the film’s earnings. Meanwhile, the Amicus Curiae appointed by the Kerala High Court has recommended that any film be reviewed after 48 hours of its release.
Movie will not be reviewed for 48 hours
In the report presented by Shmay Padman, amicus curiae appointed by the Kerala High Court, a strict stance has been taken against those who give negative reviews of films on social media. The court says that
there are some people who share their reviews on social media as soon as the film is released. In such a situation, the earnings of the film are also affected and the hard work of the director and the entire team also goes waste. A section does this out of greed for money and rewards and those who do not get all this then start giving negative reviews against that film. Because of this, cases of review bombing increase significantly. In such a situation, to prevent this, the film will not be reviewed for 48 hours after its release.
Film critics and bloggers will have to follow
Not only this, a suggestion has also been presented to set up a portal regarding these matters. According to the guidelines submitted by the amicus curiae to the court, all film critics and bloggers have been asked to follow it.
This director had expressed objection
The first objection regarding the review bombing issue was expressed by the famous director of Malayalam film industry, Ubaini E. Last year, on October 25, 2023, the director of the film Rachel Maken Kora had lodged a complaint at the Kochi City Police Station and said that negativity was spread against his film on social media and a deliberate attempt was made to humiliate him.